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Hello Guyz, Welcome to another blog post. This post is about Social Media Marketing. Management is required everywhere and there is also a mannered way of doing things. So, we have got a complete social media marketing checklist for you. This checklist is made by taking many important factors in mind. I have taken some reference from the strategy used by Darryl Villacorta who is the manager of Sprout Social. I have tried to make this social media checklist best and suitable to all form of businesses.
This social media marketing checklist will be really very helpful tho those who are sop far not good in managing different channels and tasks. After reading the article, if you have any question left, then you can ask us in comment section below of our blog.
For better understanding and performance, I have divided it according to Daily tasks, Weekly Tasks. Monthly Tasks and Quarterly Tasks. Hope you like this. Do appreciate with your precious comments.
These incoming messages are generally called inbound messages. Social Media has started to turn into a platforms which is very suitable for customer support. People now a days have started to message the brands / businesses directly through social media channels in response to their product or service.
Ignoring people on social media is not affordable these days, so keep in touch to the customers who are trying to connect through social media channels to your business. Make them feel like you are always available there for their help. This is a very general step of this social media checklist.
Mentioning a brand or a person isn’t about tagging him/her/brand in the mentioned post, sometimes people forget about tagging or in case they don’t know about how to tag/mention. In this case they mention the brand or person in simple text. So this means that there are potential chances that you are not aware about conversations happening about you at various channels.
This can be a very dangerous situation because customer are talking about you but you are not able to get to the conversation and interact with customers regarding the issue.
There are many tools and softwares available online for helping in brand mention monitoring. The best tool for monitoring your brand mentions and doing many more social media marketing activities is Sprout Social. Sprout Social is a premium tool and used by leading companies. You can start a free trial by clicking on the button mentioned below. No credit card required, free trial.
Every brand in this world have some customers on which brand can rely because of their word of mouth marketing. These sort of customers are really important to any brand or business as they are promoting your brand with full trustworthiness. Word of mouth marketing is very influential in decision making.
So, keep monitoring those customers who recently shared your content, written about you, provided feedback or have done anything positive with your brand. Do engage with them and connect with them to make your trust better and a strong relationship with your customer.
Look at this amazing infographic about brand advocates. This inforgraphic is made by BzzAgent.
This is pretty similar to monitoring your negative brand mentions. Finding new customers and engaging with them is really very important. Just like monitoring brand mentions, you need to monitor keywords which are similar to your products. Do find those customers who are looking for similar products and engage with them to make them your customer.
Social media is among one of the most dynamic industries. Changes are very frequent in social media and hence you need to take care of it. If you don’t be updated with changes then you’ll be left behind for sure. Keep researching about new platforms for your brand to make presence on.
Generally talking, social media is a hell wide platform, social media never becomes inactive. There is sleeping hours for every business but it doesn’t mean you leave your active users during your inactive hours. S0, here comes the scheduling in play. Schedule your social media content at once and forget about posting it at particular timings. Scheduling tools will post it automatically at pre-defined timings for you.
Above we have mentioned Sprout Social which is the best social media marketing tool and this tool will also do this for you.
Generally it is recommended that you should post as often as you feel comfortable on social media. As per to the data derived from researches most of the brands posts their content 3-6 times a day. These posts are divided according to their timings of tweet. So, it is considered as a mannered way of posting tweets. Look above in the image and consider the best timings for your tweets and reach wider audience.
Facebook constantly tweaks their newsfeed algorithm. It is hard to find out that posting in what amount is good on facebook but still researches have derived timings after a lot of efforts. Twice a day is a decent number for posting on facebook in a day. Do remember, overly promotional content on facebook may get penalized from getting wider organic reach on facebook.
Google plus is one of the most underestimated social media platform. Google+ has strong influence on your organic results. Snippets on search result pages derives from google + from the data derived from your brand keywords mentions. Google+ also have some quality communities where you can make your brand presence.
Instagram is a quality network for brands especially. Instagram is also a pretty new in market. So, it is suggested that post quality stuff frequently and make users know your brand as a must follow brand. Obviously you need to look at your industry, if you are a pest control business then you need to keep a low frequency and if you are into travel, fashion or something then you can post at a higher frequency.
B2C brand and businesses can avoid posting frequently on LinkedIn as this is not a B2C platform, it is a professional network focusing on businesses not customers. For B2B companies, it is recommended to use this platform very well and post frequently. B2B companies can also try LinkedIn groups and engage with their targeted audience.
Many times, social media managers have to directly answer questions about their services and products to the customers asking about it. It is better to assign product and services related messages and queries directly to the salesperson. This will make yourself easier to manage messages which are not from your responsibility part and it’ll also give more satisfaction to customers.
It is always important to keep strict eyes on your competitors. Keep yourself know about what they are doing and what you are missing which your competitor is taking advantage from. Following your competitor’s content can also give multiple ideas about creating a better content to post on your channels for customers. On Facebook, you can easily get the reactions of customers given on your competitor’s post, the draft your content accordingly and make sure your content will be better then you competitor.
Major number of social media managers only represent their companies. Making your own name known among customers is also important. So, see if your brand allows you to post your blog posts on company page relating to the business they are in. This will help you in growing as a content creator also it will give you something to take credit for.
Every industry consists of many thought leaders to which people turn to take advice from. People asks about latest tips, best tools and much more about industry they are looking in. Engage with these sort of people and let them have a look on entire range of products and services you are offering. If they like or interested in your product or services, then they might share it with their large social media base. If your industry doesn’t have these sort of people then start your journey towards it.
Online Advertising has became an important part of any campaign. Many companies have started to exchange their posts and contents on one another’s website or blog or any digital platform so that they can reach a wider and new audience. Do find out who are those partners who can accept you for cross sharing.
If in case you are working with a big team, you can have more than one person managing social media. Still there are tools which can make work for easy for you like Sprout Social (Free Trial) which we have mentioned above. Take out some time out of work and gather your team at one place and discuss your marketing plan with them. Do DISCUSS, LISTEN, THINK and then DECIDE.
Analytics has always been a very important part. So, here it comes again. Run social media analytics and see which of your posts have given best results and which had given worst performance. After gathering the data, now draft your future content accordingly to get better results.
Major brand advocates you have are generally your employees. Encourage your employees to suggest your brand to people and share your social content on their profiles. You can opt for a employee advocacy program in your organization for this.
Audits takes a lot of time, so that it is recommended to conduct a strategy audit once a month. Checking our social media analytics is very similar to it but in and audit you’ll be extracting deep information about each and every factor for your business.
Being an social media manager, you have to be social. Go out in nearby events and interact with new people. I am only talking about events relating to social media not anything else. Exchange of thoughts with them will be really very helpful for your strategic planning.
Doing it every day can make you a bit weird from being physically social with people. Take 1 month detox after 6 months and chill out with people somewhere away from city hustle. This will keep you a fit and fine employee for your company.
Obviously you have choose some KPI’s to measure your performance. After completing a cycle of 3 months, do an KPI assessment in which you will be measuring that how your business have performed based on the KPIs you have defined. Did you completed the goals or still you are running behind those.
Making quarterly goals to reach to a proper final goal is important. You have to settle some quarterly goals on which you can measure your business. Assessment need some goals to be done on. So, make goals first and then move with your strategy.
After doing assessment, if you are running behind then do find out that what are the things you need like manpower, tools, etc. Do gather required things and start again towards 2nd quarter. If you were successful in attaining the goals, then think about how you can achieve better next time.
Thanks for reading this article about social media checklist for managers. You can also download social media checklist from below option. Do leave your comments, suggestions and feedback in box below. I would love to read them.